This is the presskit for This Song Plants Trees.
You can visit the website
here
What is it?
This Song Plants Trees is a smart way to plant trees while listening to Spotify.
Dale Schaub
@daleschaub1
This song plants trees. Seriously. The more you play it, the more Spotify pays its creator. The creator then spends those earnings on tree planting. So cool!
People add it to their Spotify playlists to offset their streaming.
Belle Wong
@MsBookish
Just added āThis Song Plants Treesā to my workout playlist and my running playlist on @Spotify . So now when Iām working out, Iām also helping to plant a tree! #fitness #fitnessmotivation #reforestourplanet #mptree
It's the world's first MpTree.
How does it work?
Streaming a song generates a small payout for it's creator.
Chia Jeng Yang
@chiajy2000
Super cool utilization of Spotify's micropayment system
We use that money to plant trees.
The more people who listen to and share the 'song' the more trees we can plant.
It works out that we can plant one tree for every 100 or so streams.
Technical details
The song is the minimum length for a payout on Spotify- 31 seconds. Listeners need to listen to the whole song with the sound on. The amount paid out depends on a number of (often secret) factors such as user location.
We received the first payout in August. It worked out at about $0.21 per 100 streams. 1500 trees have been donated so far to the Eden Reforestation Project
Streaming Links
Now available on Spotify→
Now available on YouTube music→
Now available on Deezer→
Now available on Amazon music→ (TRACK 4)
Now available on Qobuz →
Featured in
and many more...
Key Facts and Figures
- Streamed over 150,000 times
- ~100 streams = 1 tree
Trees planted in Kenya, Mozambique and Madagascar
-
1500 trees planted so far
Trees planted by The Eden Reforestation Project
-
it's a 31 second-long spoken word recording
Recorded by voiceover artist David Wayman
- Available on Spotify, Amazon Music, YouTube, Deezer, Quobuz and Tidal.
Coming to Apple music anod other services soon
- Made by Matt Gordon
-previously made viral apps Bufferi.ng - fake a bad connection on Zoom and TwikTwok a blend of Twitter + TikTok
You can also check out my my website.
More info about tree planting transparency
We partner with the best tree planting programs across the world. We aim to get the best value for money/environmental impact.
Initially we are planting trees with the Eden Reforestation Project
1500 trees donated in total
UPDATE 26th Sept. 2021: 5th donation
We passed 100,000 streams on Spotify. We just donated a further 200 trees to the Eden Reforestation project via Trillion Tree Campaign
Total donations so far: 1500 trees
UPDATE 2nd Sept. 2021: 4th donation
We passed 100,000 streams on Spotify. We just donated a further 200 trees to the Eden Reforestation project via Trillion Tree Campaign
UPDATE 30th August 2021: Third donation
We reached 80,000 streams on Spotify. We just donated a further 200 trees to the Eden Reforestation project via Trillion Tree Campaign
UPDATE 24th August 2021: Second donation
We reached 60,000 streams on Spotify. We just donated a further 200 trees to the Eden Reforestation project via Trillion Tree Campaign
UPDATE 21st July 2021: First donation
We reached 40,000 streams on Spotify. We just donated our first 400 trees to the Eden Reforestation project via Trillion Tree Campaign
Thanks to all the listeners!
View my page on Trillion Tree Campaign here
Eden Reforestation Projects (Eden) reduces extreme poverty and restores healthy forests by employing local people to plant millions of trees every year. As of July 2021 they have planted 633,116,258 trees in 8 countries.
They are a tree planting partner of organisations such as Ecosia and Verizon
In 2020 and 2021 they received a Guidestar Platinum Transparency award .
You can view them on charity navigator here
ā²Pics from Eden projects in Madagascar
Their mission ( from CharityNaviagtor):
"Founded in 2002, Eden Reforestation Projects aims to provide fair wage employment to impoverished villagers as global forest restoration agents. We hire the poorest of the poor to grow, plant, and guard to maturity native species forest on a massive scale. Our "Employ to Plant" methodology results in a multiplication of positive socio-economic and environment measures. By the year 2025 our objective is to plant a minimum of 500 million trees each year and to offer hope through the employment of tens of thousands of people in countries where extreme poverty is rampant."
Where we plant trees
We planted 350 trees in Kenya, 350 in Madagascar and 300 in Mozambique
ā² Where we planted trees
Streaming income
According to Distrokid who handle the royalties from the streaming services I won't get any payment for around 3 months. At that time I will spend all the money generated on planting trees. And of course I will show records of this. I state ~100 streams = 1 play because sometimes streaming services don't monetize a stream: e.g the listener had the sound down or didn't listen to more than 30 seconds or they suspect bots are being used.
I hope that if this is successful I will be able to transfer the copyright to a good tree planting program directly so I don't have to deal with transfers etc.
You can find out more about Eden Reforestation Projects or donate trees here
Quotes/Tweets
Ruthenium
@InkHappy
With the planet being literally on fire, this seems like a small thing I can do to help! Add this short (31 second) song to streaming playlists. Every ~100 streams we plant a tree.
" š³ Thatās cool: Matt Gordonās This Song Plants Trees is a 31-second track you can add to your Spotify playlists. For every ~100 streams, Gordon earns enough to plant 1 tree. So far, 400 trees have been donated to the Eden Reforestation Projects."
The Hustle , newsletter
"Want to help save the planet by planting trees? Add this song to your playlist "
Alan Cross , A Journal of Musical Things
" Such a nice idea, this. A single song on Spotify which for every 100 or so plays will pay for a tree to be planted...Well done to Matt Gordon who made this."
WEB CURIOS
" Ooh this is a neat idea using the revenue generating ability of Spotify to plant trees "
B3TA , B3TA newsletter
" A clever and slightly subversive way to use Spotify (and other music services) to raise money to plant trees."
James Cridland
