MPTREE

This Song Plants Trees -Presskit

This is the presskit for This Song Plants Trees.

You can visit the website here

What is it?

This Song Plants Trees is a smart way to plant trees while listening to Spotify.

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Dale Schaub

@daleschaub1

This song plants trees. Seriously. The more you play it, the more Spotify pays its creator. The creator then spends those earnings on tree planting. So cool!

Link to original tweet

People add it to their Spotify playlists to offset their streaming.

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Belle Wong

@MsBookish

Just added “This Song Plants Trees” to my workout playlist and my running playlist on @Spotify . So now when I’m working out, I’m also helping to plant a tree! #fitness #fitnessmotivation #reforestourplanet #mptree

Link to original tweet

It's the world's first MpTree.


How does it work?

Streaming a song generates a small payout for it's creator.

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Chia Jeng Yang

@chiajy2000

Super cool utilization of Spotify's micropayment system

Link to original tweet

We use that money to plant trees. The more people who listen to and share the 'song' the more trees we can plant. It works out that we can plant one tree for every 100 or so streams.

Technical details

The song is the minimum length for a payout on Spotify- 31 seconds. Listeners need to listen to the whole song with the sound on. The amount paid out depends on a number of (often secret) factors such as user location. We received the first payout in August. It worked out at about $0.21 per 100 streams. 1500 trees have been donated so far to the Eden Reforestation Project

Streaming Links

Now available on Spotify→

Now available on YouTube music→

Now available on Deezer→

Now available on Amazon music→ (TRACK 4)

Now available on Qobuz →

Featured in

Popbitch Logo
B3TA logo
A Journal of Musical Things
Positive News Magazine Logo
Corriere della sera
The Hustle

and many more...

Key Facts and Figures

  • Streamed over 150,000 times
  • ~100 streams = 1 tree

    Trees planted in Kenya, Mozambique and Madagascar

  • 1500 trees planted so far

    Trees planted by The Eden Reforestation Project

  • it's a 31 second-long spoken word recording

    Recorded by voiceover artist David Wayman

  • Available on Spotify, Amazon Music, YouTube, Deezer, Quobuz and Tidal.

    Coming to Apple music anod other services soon

  • Made by Matt Gordon

    -previously made viral apps Bufferi.ng - fake a bad connection on Zoom and TwikTwok a blend of Twitter + TikTok
    You can also check out my my website.

More info about tree planting transparency

We partner with the best tree planting programs across the world. We aim to get the best value for money/environmental impact.

Initially we are planting trees with the Eden Reforestation Project

1500 trees donated in total

UPDATE 26th Sept. 2021: 5th donation

We passed 100,000 streams on Spotify. We just donated a further 200 trees to the Eden Reforestation project via Trillion Tree Campaign



Total donations so far: 1500 trees

UPDATE 2nd Sept. 2021: 4th donation

We passed 100,000 streams on Spotify. We just donated a further 200 trees to the Eden Reforestation project via Trillion Tree Campaign



UPDATE 30th August 2021: Third donation

We reached 80,000 streams on Spotify. We just donated a further 200 trees to the Eden Reforestation project via Trillion Tree Campaign



UPDATE 24th August 2021: Second donation

We reached 60,000 streams on Spotify. We just donated a further 200 trees to the Eden Reforestation project via Trillion Tree Campaign



UPDATE 21st July 2021: First donation

We reached 40,000 streams on Spotify. We just donated our first 400 trees to the Eden Reforestation project via Trillion Tree Campaign



Thanks to all the listeners!

View my page on Trillion Tree Campaign here

Eden Reforestation Projects (Eden) reduces extreme poverty and restores healthy forests by employing local people to plant millions of trees every year. As of July 2021 they have planted 633,116,258 trees in 8 countries.



They are a tree planting partner of organisations such as Ecosia and Verizon



In 2020 and 2021 they received a Guidestar Platinum Transparency award .

You can view them on charity navigator here



Tree planting in Protected Natural Reserves Parks in Madagascar Tree planting in Coastal
                  Northwest Madagascar Tree planting Inland
                  Northwest Madagascar

▲Pics from Eden projects in Madagascar

Their mission ( from CharityNaviagtor):

"Founded in 2002, Eden Reforestation Projects aims to provide fair wage employment to impoverished villagers as global forest restoration agents. We hire the poorest of the poor to grow, plant, and guard to maturity native species forest on a massive scale. Our "Employ to Plant" methodology results in a multiplication of positive socio-economic and environment measures. By the year 2025 our objective is to plant a minimum of 500 million trees each year and to offer hope through the employment of tens of thousands of people in countries where extreme poverty is rampant."

Where we plant trees



We planted 350 trees in Kenya, 350 in Madagascar and 300 in Mozambique

where we plant trees

▲ Where we planted trees

Streaming income



According to Distrokid who handle the royalties from the streaming services I won't get any payment for around 3 months. At that time I will spend all the money generated on planting trees. And of course I will show records of this. I state ~100 streams = 1 play because sometimes streaming services don't monetize a stream: e.g the listener had the sound down or didn't listen to more than 30 seconds or they suspect bots are being used.

I hope that if this is successful I will be able to transfer the copyright to a good tree planting program directly so I don't have to deal with transfers etc.

You can find out more about Eden Reforestation Projects or donate trees here

Quotes/Tweets

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Ruthenium

@InkHappy

With the planet being literally on fire, this seems like a small thing I can do to help! Add this short (31 second) song to streaming playlists. Every ~100 streams we plant a tree.

Link to original tweet

" 🌳 That’s cool: Matt Gordon’s This Song Plants Trees is a 31-second track you can add to your Spotify playlists. For every ~100 streams, Gordon earns enough to plant 1 tree. So far, 400 trees have been donated to the Eden Reforestation Projects."

The Hustle , newsletter

"Want to help save the planet by planting trees? Add this song to your playlist "

Alan Cross , A Journal of Musical Things

" Such a nice idea, this. A single song on Spotify which for every 100 or so plays will pay for a tree to be planted...Well done to Matt Gordon who made this."

WEB CURIOS

" Ooh this is a neat idea using the revenue generating ability of Spotify to plant trees "

B3TA , B3TA newsletter

" A clever and slightly subversive way to use Spotify (and other music services) to raise money to plant trees."

James Cridland

Contact

Contect me via the widget in the bottom right.

I'll get back to you straight away

M

Matt Gordon

Listen to the song here